Fruit Trail Privacy Policy
Last updated: 20 October 2026
Who we are
Fruit Trail is published by Shoni Digital Limited, a UK company, the data controller for the information described here. Company number: 14867608. Registered office: Unit 82a James Carter Road, Mildenhall, Bury St. Edmunds, IP28 7DE. Privacy contact: privacy@shonidigital.com.
What Fruit Trail stores on your device
Your progress, collected fruit and settings are stored only on your device and are not sent to us. Deleting the app deletes them.
What we receive
Fruit Trail does not require an account, and unless a section below says otherwise it does not send your content or personal details to us. The only data that leaves your device goes to the third-party services listed below, which we use to run and improve the app.
Advertising (Google AdMob)
This app shows ads provided by Google AdMob. To serve, limit, measure and (where you allow it) personalise ads, Google and its partners may collect and process:
- device identifiers such as the advertising identifier (IDFA on iOS, Advertising ID on Android), where your device settings allow it;
- approximate location derived from your IP address;
- ad interaction and usage data, such as impressions and clicks;
- diagnostic and performance data about ad delivery, and basic device information (model, OS version, language).
How Google uses this data: policies.google.com/technologies/partner-sites. Google's privacy policy: policies.google.com/privacy. You can limit ad personalisation in your device settings (iOS: Settings › Privacy & Security › Tracking; Android: Settings › Google › Ads).
More about Fruit Trail
Your choices about ads. Where the law requires it, personalised ads are only shown with your consent, and on iPhone and iPad tracking needs your permission. If you decline, you may still see non-personalised ads.
Purchases. Any in-app purchase is handled by Apple. We do not receive your payment details.
Children
Fruit Trail is a general-audience app and is not directed at children under 13. We do not knowingly collect personal information from children.
Retention and deletion
Data stored on your device is deleted when you delete the app. Data held by third-party services is kept under their own retention policies, linked above. To ask us to delete anything we hold about you, email privacy@shonidigital.com.
Legal bases (UK GDPR)
Personalised advertising, and analytics or similar technologies that access information on your device, rely on your consent, which you can withdraw at any time. Non-personalised ad delivery, ad measurement, fraud prevention, crash fixing and keeping the app secure rely on our legitimate interests.
International transfers
Some of the services above are based outside the UK, including in the United States. Those providers rely on lawful transfer mechanisms such as UK adequacy regulations (including the UK–US data bridge) or the UK addendum to standard contractual clauses.
Your rights
You can ask for access to, correction or deletion of your personal data, restrict or object to its use, ask for it in a portable format, and withdraw consent. Email privacy@shonidigital.com. You can also complain to the UK Information Commissioner’s Office (ico.org.uk) or your local supervisory authority.
Changes
We will update this page if Fruit Trail’s data practices change. The date at the top shows when it last changed. Our website’s own privacy policy is at https://shonidigital.com/privacy/.